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To know that 34% of americans are obese in which 6% are in the extreme is NOT something that causes me to drool over its obvious opportunities as an online marketer. It is much sadder to learn that one million americans die from cardiovascular disease every year. These two major health problems are the driver to diseases like diabetes, heart attack, stroke and a host of other illnesses.
What has driven me to undertake this `profitable market niche’ is really because of the opportunity to deliver health-specific content and educate the public on the health issues they are facing and to let them know the options available to them so that they can make better, informed decision and thus healing faster in a more conducive environment and under predictable circumstances.
Here are some key market developments that I came across during my research :
1.) The use of alternative medicine outweighs traditional drug therapy and had americans spending `out of the pocket’ in a $34 billion dollar industry. 38% adults and 12% of children uses some form of complimentary medicine. (source: National Center For Health Statistics)
2.) The american dietary supplements market alone was worth $20.4 billion in 2004 according to the Office of Dietary Supplement. What about 2015? I will leave that up to your imagination 🙂 (source: Office of Dietary Supplements)
3.) The US nutritional supplements market is expected to hit $16.4 billion dollars in 2018 growing at a steady 6… Read more…